We have engaged one of Europe’s leading designers to design our web site and plan our visual communication materials. Mollerup Designlab will create a design program that helps us communicate EURAM to our core audience and to a wider public.
We are now preparing a design brief to cover verbal and visual elements and all necessary applications. The brief will state the values we want to express, we will conceptualize the EURAM 2006 design program against benchmark and best in class examples.
Basic elements will include conference name mark, conference symbol, signal colors, typography for printed matter, correspondence, and web site, and other elements. We expect to apply the design program to all conference materials from letterhead and note sheets to conference signs, banners, badges, and T-shirts.